SEO for Real Estate: 5 Tips to Generate Thousand of Traffic & Leads
You would know the answer if someone asked you if you would like a stack of hot leads or cold leads. However, by ignoring SEO for real estate, many real estate salespeople pass on the chance to draw in more warm and hot leads.
When it comes to SEO for real estate investors, there are approaches and strategies that can assist take your real estate website to the next level, allowing you to attract leads rather than chasing them down.
Here are 5 Results-Driven Tips to Improve Your Real Estate Website:-
1. Create High-Quality & Engaging Content - My Favorite Way
One of the most important ranking variables is the quality of your content. You can have an SEO-optimized website, but if your content isn’t worthy, it won’t rank.
We know what you’re thinking… “How does high-quality content appear?”
Google prefers content that provides comprehensive answers to search queries.
Research has found that longer content ranks higher than shorter content.
Making long-form content shouldn’t be difficult if you ensure that it is comprehensive.
Next, add value to your content. Respond to the searcher’s question.
Take the phrase “how to sell my house fast in [market city]” as an example.
A piece of content that outlines 10 ways to sell your house quickly is more valuable than one that focuses just on the benefits of doing so.
2. Go Locally - GMB
Google now prioritizes local businesses and will place you prominently wherever possible. The search phrases “nearest” and “best” are used increasingly frequently as more individuals use in-home information-seeking devices like Google Home, Alexa, and Siri.
In fact, Google will look for businesses in your city or those closest to you first when you use your computer or smartphone to discover one. You can make it very simple for people to find you in your neighborhood by creating a free Google My Business listing.
Still confused? Hire Ranking Chief to make your workflow easy and smooth.
3. Build Quality Backlinks
Backlinks are the internet’s personal recommendations — that’s why Google uses them as the number one indicator of your website’s authority. They show Google that other sites and content creators consider your site to be a trustworthy resource.
SEO tools like Ahrefs can help you determine your website’s backlink profile and what authority your website has. Ahrefs is the tool I use every day to help with my SEO, for link building and content creation. This is a tool that you will definitely want to add to your toolkit for doing SEO for real estate websites.
4. Be Active on Social Media, Always
An SEO audit will reveal whether or not you need to increase your social media presence. This includes establishing accounts and pages on Facebook, LinkedIn, and Instagram and linking them to your real estate website.
Creating a social media plan and constantly releasing updates, photographs, videos, and blogs that encourage people to visit your website will increase your website’s search engine optimization (SEO).
Applying the following guidelines, planning ahead, and maintaining consistency will increase your online presence:
- Blog once every week — Post three times per week on Facebook (but only once a day)
- Post to LinkedIn three times per week (but only once a day)
- Post every day on Instagram
- Tweet daily on Twitter
Create a social media timetable and delegate the job to a person who understands how to optimize your results in order to boost your SEO for real estate and produce inbound prospects.
5. Create Video Content
Another factor that Google greatly values is ‘time spent on site’ This means that the more time a visitor spends on your real estate website, the more favor you will earn with Google since it will view your information as important advice.
Video can also influence the game in this aspect. The time required to scroll through a property listing can vary. A video can add minutes to the time a visitor spends on your website.
In addition to generating videos for your property listings, you can also make videos featuring client testimonials, market updates, and professional videos that promote you, your experience, and your brand. Embed your movies into a webpage on your website and distribute the link to your contact database via an eNewsletter to attract more visitors to your site.
AND FINALLY,
When you do everything right, organic web traffic can be one of the best lead generation tools available because it works for you 24/7 — no days off.
And, the more you develop and improve the content on your website to make it truly useful to your audience, the more they will see you as a trusted resource, and the more likely they will become customers at some point in the future.